Privacy Policy
Issued by VerilySoft, Inc. · Effective date: March 10, 2025
1. Introduction
VerilySoft, Inc. ("VerilySoft", "we", "our", or "us") operates pricingarch.com and the PricingArch WordPress plugin. This Privacy Policy explains what personal data we collect, how we use it, and your rights as a data subject. By using our website or purchasing our software, you agree to the practices described in this policy.
2. Data We Collect
We collect the following categories of personal data:
| Data category | Purpose | Legal basis |
|---|---|---|
| Name, email address | License delivery and support | Contract performance |
| Payment details (last 4 digits, billing country) | Transaction records and tax compliance | Legal obligation |
| IP address, browser type, pages visited | Security, fraud prevention, and analytics | Legitimate interests |
| License key and activation domain | License validation and enforcement | Contract performance |
| Newsletter opt-in email | Product updates and release notes | Consent |
We do not collect payment card numbers. All card processing is handled by Stripe, Inc. Cryptocurrency payments are processed by a third-party payment processor. Full card data never passes through our servers.
3. How We Use Your Data
- To deliver your purchased license and plugin download
- To validate license activations via our license server
- To respond to support requests and billing inquiries
- To issue invoices and comply with applicable tax laws
- To send release notes and security updates (newsletter subscribers only)
- To detect and prevent fraud and abuse of our systems
- To improve our website and product through aggregated analytics
4. Data Sharing
We do not sell your personal data. We share limited data with the following third-party processors as necessary to deliver our service:
| Processor | Purpose |
|---|---|
| Stripe, Inc. | Card payment processing |
| Vercel, Inc. | Website hosting and delivery |
| Amazon Web Services, Inc. | License server and file delivery infrastructure |
| Loops, Inc. | Transactional and newsletter email delivery |
5. Data Retention
We retain purchase records (name, email, order details, license key) for 7 years for tax and legal compliance. License activation logs are retained for 2 years. Newsletter subscription data is retained until you unsubscribe. Server access logs are retained for 90 days. Analytics data is retained in aggregated form indefinitely.
7. Your Rights
Depending on your jurisdiction, you may have the right to:
- Access — request a copy of the personal data we hold about you
- Rectification — ask us to correct inaccurate or incomplete data
- Erasure — request deletion of your personal data, subject to legal retention requirements
- Portability — receive your data in a machine-readable format
- Object — object to processing based on legitimate interests
- Withdraw consent — unsubscribe from newsletters at any time via the unsubscribe link
To exercise any of these rights, contact us at privacy@pricingarch.com.
8. International Transfers
VerilySoft is incorporated in the United States. If you are located in the European Economic Area, United Kingdom, or Switzerland, your personal data is transferred to and processed in the United States. Where required by applicable law, we rely on Standard Contractual Clauses approved by the European Commission to legitimize such transfers.
9. Children's Privacy
Our services are not directed to individuals under 16 years of age. We do not knowingly collect personal data from children. If you believe we have inadvertently collected data from a minor, please contact us and we will promptly delete it.
10. Security
We implement industry-standard security measures including TLS encryption for data in transit, hashed storage for license keys and credentials, and access controls limiting data access to personnel who require it. No method of transmission or storage is 100% secure. In the event of a data breach that affects your rights and freedoms, we will notify you as required by applicable law.
11. Changes to This Policy
We may update this Privacy Policy from time to time. When we make material changes, we will update the effective date at the top of this page and, where appropriate, notify you by email. Continued use of our services after the effective date constitutes acceptance of the updated policy.